The destination for Australia's travel trade.

Every morning, travel advisors across Australia start their day on Karryon. Product launches, destination news, industry analysis — we're the first read. That habitual attention is what makes our digital placements perform.

Our site is editorially led and free of clutter. There are a limited number of advertising positions per page, which means your brand stands out — not in a wall of noise.

Digital rates.

All rates ex-GST. Custom packages and multi-channel bundles available.

Partner Content rates.

All rates ex-GST. Social amplification packages available as add-ons.

The inbox they actually open.

Our newsletter list has been built organically over ten years. Every subscriber is there by choice — a travel professional who wants to know what's happening in the industry.

Partner placements sit alongside our editorial content, so the attention is already there when your message arrives. Average open rate 32%, click-through 15% — there's no fighting for the read.

Boost any campaign further.

Every Karryon social post reaches our organic community first. For partner content, we can layer in a paid Meta boost — extending your reach to a targeted audience of travel industry professionals beyond our existing followers.

Our paid social runs on the Karryon ad account, meaning partners benefit from our page's credibility and engagement history.

Hosted by the founder.
Trusted by the industry.

Matt Leedham

Matt created Karryon because he felt the trade media needed more colour and depth in its voice, and the industry deserved better. Thirteen years on, that same instinct drives the Check In: ask the questions everyone is thinking, keep it human, and respect the listener's time.

For partners, that means your story is told in a credible voice the industry already trusts, in a conversation people actually choose to listen to. That is a different kind of attention to anything an ad can buy.

Hosted by a luxury insider.
Trusted by the industry.

Fiona Dalton

Fiona Dalton has spent 34 years in travel, much of it leading the luxury end of the industry, and brings the trust and relationships that make leaders open up. Season One drew voices from Ritz-Carlton Yacht Collection, Kamalaya, Journey Beyond, Captain's Choice, Ponant and Regent Seven Seas.

For partners, your story is told in a voice the luxury trade respects, in a conversation people choose to listen to. That is attention no ad can buy.

Built for the Australian
trade. Set in Canada.

Into The Hearts of Canada was created specifically for Australian travel advisors who want to go deeper than the standard product training. Interviews with Canadian tourism operators, destination specialists, and industry figures — told through an Australian advisor's lens.

If your brand operates in Canada — or sells experiences there to Australian advisors — this is the most targeted partnership opportunity in the Karryon network.

Partnership rates.

All rates ex-GST. Episodes include editorial, social, and eDM amplification.

The commercial case for the trade audience.

A consumer who reads Escape might book a holiday. An advisor who reads Karryon sells hundreds of them — across a career, to hundreds of clients. The commercial multiplier is not comparable.

Travel advisors don't browse our content for entertainment. They read it as a professional tool. When they encounter your brand on Karryon, they're in product discovery mode — actively looking for things they can sell, destinations they can recommend, and partners they can trust.

General material notes.

• All materials must be submitted via email to partnerships@karryon.com.au or via Dropbox link — no WeTransfer links please
• Materials submitted after the deadline may result in the campaign being pushed to the next available booking window
• Karryon reserves the right to reject creative that does not meet quality standards or conflicts with editorial values
• For HTML5 display ads, all assets must be self-contained or hosted on a fast CDN — no third-party calls that may delay load
• For questions about specs, contact us before building creative — we'd rather answer a question than have you rebuild an asset

The case for
the room.

Digital is powerful. But the relationship that closes a booking — the kind that becomes a repeat booking, a referral, and a brand evangelist — starts in person.

Karryon Events exist to manufacture that moment. We bring the audience, design the environment, and provide the editorial echo that extends the impact long after the event ends.

Not a trade show.
Something much better.

Niche Is Nice is Karryon's hosted-buyer program for Australia's specialist travel advisors — the professionals who build their entire business around a category. Diving. Expedition. Luxury Antarctica. River Cruising. Africa. They're not generalists. They're obsessives.

Supplier partners join the program to get direct access to that expertise and passion — not in a booth at a busy trade event, but in a designed environment where the conversation can go deep.

Advisors are invited based on their niche alignment and booking history. There are no walk-ins. Every seat at the table is earned.

Apply for the 2026 program.

Spots are limited and allocated by category. The sooner you apply, the more likely we can confirm category availability — and the stronger your pre-event profile placement.

Every Brand Experience includes Karryon's editorial voice.

A Karryon Brand Experience isn't just event management. It's the event plus everything that makes it resonate beyond the room. Before, during, and after — your brand is in the Karryon editorial stream.

Investment.

Brand Experience partnerships are priced on brief. Format, advisor numbers, logistics complexity, and editorial inclusions all influence the final number. The honest answer is that a well-designed round-table dinner with 15 specialist advisors and Karryon editorial coverage is within reach of most annual partner budgets.